Long gone are the days when fresh flowers, warm milk, and sweet treats could win over potential buyers. In today’s market, sellers have to develop unique and successful ways to attract buyers and gain their interest. Although some traditional methods work when marketing a home, sellers may have to try new tactics to help their home stand out to buyers. Here are some common tips to use, in addition to unique tactics that could make your home more marketable.
A fresh coat of paint can make a room seem bigger and more refreshing, but sellers can take things a step further by adding a little color and style. However, it is important to use neutral colours that make buyers feel welcomed, instead of bold colours that could turn them away. Adding color to the property could also help increase your odds of selling the home for more money.
Some neutral colours that sellers should try include:
Light and soft blue kitchens
Eggshell white bathrooms
Cadet blue adult bedrooms and antique rose for the children’s rooms
Light beige or pastel gray living rooms
Navy or dark gray front doors
Enlist the Help of Neighbours
Sellers don’t typically involve their neighbours, but doing so could help you sell your home faster. Your neighbours are likely just as interested in the potential buyers as you are. They will want to know as much about their future neighbours as possible, including where they are from, if they have children, do they like pets, and more. This is why enlisting the help of your neighbours could possibly make the selling process go faster, and a lot smoother. You could take it a step further by offering your neighbours gift cards for referring buyers to your home. Be sure to set stipulations when giving out gift cards and incentives, such as requesting serious buyers only.
Spruce Up the Curb Appeal
The exterior of the home is the first thing that potential buyers see; therefore, you want your curb appeal to be breathtaking. Removing clutter and touching up the paint are simple things to do, but planting a garden and enhancing the landscape can truly make a difference. If you have never had a garden, now may be the time to start one. You could also hire a professional landscaping company to help spruce up the exterior by pulling weeds, laying mulch, and adding a few plants and flowers that give your home a more personable touch. As a seller, remember that you only get one chance to make a good first impression, and sprucing up your curb appeal could entice buyers to come inside and see all of the great features that your home has to offer.
Use Your Web Savvy Skills
Being web savvy could help you discover more ways to sell your home, such as a virtual open house. You simply need a good camera, or photographer, and a compelling description of your home. Of course the property should be well-maintained, clean, have up-to-date features, and staged perfectly. You can also create a blog and post links to the blog online, via social media, message boards, and other websites that pertain to sellers and home buyers. You should speak with a sales representative and ask her about online sales techniques and strategies that can make your home more marketable.
When it comes to selling your home, you may need to work extra hard to make it more marketable. This is the best way to attract buyers and get your home sold faster. Before putting your home on the market, consider using these tips, in addition to any advice that your sales representative provides.
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The information provided is for the clients' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties clients may be interested in purchasing. All properties are subject to prior sale or withdrawal. All information provided is deemed reliable but is not guaranteed accurate, and should be independently verified. Greater Baton Rouge Assoc. of REALTORS® Last Updated: 3/17/2018 8:28:44 PM